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Co Sponsorship Agreement

Co Sponsorship Agreement Template for Singapore

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Key Requirements PROMPT example:

Co Sponsorship Agreement

"Need a Co Sponsorship Agreement for a major sports tournament in Singapore where two multinational companies will jointly sponsor the event, with equal rights and responsibilities, including shared branding opportunities at the venue during March 2025."

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Document background
A Co-Sponsorship Agreement is utilized when two or more organizations wish to collaborate in sponsoring a particular event, program, or initiative. This document, governed by Singapore law, outlines how multiple sponsors will share rights, responsibilities, and benefits while maintaining their distinct brand identities. The agreement typically covers financial contributions, intellectual property usage, marketing rights, and exclusivity provisions. It's particularly important in Singapore's commercial landscape where multi-party sponsorships are common in major events and initiatives, requiring careful attention to local regulatory compliance and business practices.
Suggested Sections

1. Parties: Identification and details of all sponsoring parties

2. Background: Context of the sponsorship arrangement and relationship between parties

3. Definitions: Key terms used throughout the agreement

4. Sponsorship Rights and Benefits: Detailed description of what each sponsor receives

5. Financial Terms: Payment amounts, schedules, and methods

6. Term and Termination: Duration of agreement and termination provisions

7. Intellectual Property Rights: Usage rights for logos, brands, and other IP

Optional Sections

1. Exclusivity Provisions: Used when sponsors require category exclusivity in major sponsorships requiring industry exclusivity

2. Event-Specific Terms: Special provisions when sponsorship relates to specific events

3. Digital Rights: Social media and online presence rights for sponsorships with significant digital components

4. Compliance with Sports Body Regulations: Special provisions for sports-related sponsorships

Suggested Schedules

1. Brand Guidelines: Detailed specifications for logo usage and brand implementation

2. Payment Schedule: Detailed breakdown of payment amounts and dates

3. Sponsorship Benefits Matrix: Detailed list of all sponsorship benefits and their allocation

4. Approval Procedures: Process for obtaining approvals for sponsor-related materials

5. Marketing Rights Schedule: Detailed marketing and promotional rights and restrictions

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Linkedin in social icon imageX social icon image
alex.den.21@genieai.co
Clauses
Sponsorship Rights and Benefits
Payment Terms
Intellectual Property Rights
Brand Usage
Exclusivity
Term and Duration
Termination
Force Majeure
Confidentiality
Representations and Warranties
Liability and Indemnification
Insurance
Publicity and Announcements
Approval Rights
Non-Competition
Anti-Ambush Marketing
Compliance with Laws
Dispute Resolution
Assignment
Notices
Entire Agreement
Severability
Governing Law
Third Party Rights
Amendment and Waiver
Relationship of Parties
Costs and Expenses
Counterparts
Industries

Civil Law Act (Cap. 43): Primary legislation governing contract formation, validity, and enforcement in Singapore

Contract Law (Amendment) Act: Updates and modifications to contract law principles and their application in Singapore

Trade Marks Act (Cap. 332): Legislation protecting trademarks and brand elements relevant to sponsorship arrangements

Copyright Act (Cap. 63): Protects intellectual property rights in creative works that may be used in sponsorship

Patents Act (Cap. 221): Governs patent rights that might be relevant in technical or innovation-related sponsorships

Competition Act (Cap. 50B): Ensures sponsorship agreements don't contain anti-competitive provisions or unfair market practices

Singapore Code of Advertising Practice: Guidelines for advertising standards and practices in sponsorship communications

Consumer Protection (Fair Trading) Act: Protects consumer interests in consumer-facing sponsorship activities

Personal Data Protection Act 2012: Regulates collection, use, and disclosure of personal data in sponsorship activities

Broadcasting Act: Regulates media-related sponsorship activities and broadcasting requirements

Gambling Control Act: Governs sponsorships related to gaming or betting activities

Income Tax Act: Determines tax treatment of sponsorship payments and related financial considerations

Goods and Services Tax Act: Governs GST implications of sponsorship arrangements and payments

Currency Act: Regulates currency aspects of international sponsorship arrangements

Monetary Authority of Singapore Regulations: Financial regulations affecting international sponsorship transactions and payments

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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