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Advertising Agency Agreement
"I need an Advertising Agency Agreement for my tech startup engaging an agency to handle our digital marketing campaigns starting March 2025, with particular focus on social media advertising and performance metrics."
1. Parties: Identifies and provides full legal details of the advertising agency and the client
2. Background: Sets out the context of the agreement, including the agency's expertise and the client's desire to engage their services
3. Definitions: Defines key terms used throughout the agreement
4. Appointment and Scope of Services: Establishes the agency's appointment and outlines the core advertising services to be provided
5. Agency Obligations: Details the agency's key responsibilities and service standards
6. Client Obligations: Specifies the client's responsibilities, including providing materials and approvals
7. Approval Process: Outlines the procedure for submitting, reviewing, and approving advertising materials
8. Intellectual Property Rights: Addresses ownership and licensing of creative works, existing IP, and final deliverables
9. Fees and Payment: Details the fee structure, payment terms, and expenses
10. Confidentiality: Protects confidential information of both parties
11. Term and Termination: Specifies the agreement duration and circumstances for termination
12. Liability and Indemnity: Sets out liability limitations and indemnification obligations
13. General Provisions: Includes standard clauses such as notices, assignment, and governing law
1. Digital Marketing Services: Detailed terms for digital marketing services, including social media management and online advertising
2. Media Buying Services: Specific terms for media planning, buying, and placement services
3. Performance Metrics: Establishes KPIs and performance measurement criteria
4. International Services: Additional terms for advertising services in multiple jurisdictions
5. Data Protection: Detailed provisions for handling personal data in advertising campaigns
6. Sub-contractors: Terms governing the use and management of sub-contractors
7. Non-Compete: Restrictions on working with competing clients
8. Crisis Management: Procedures for handling advertising-related crises or controversies
1. Schedule 1 - Scope of Services: Detailed breakdown of all advertising services to be provided
2. Schedule 2 - Fee Structure: Comprehensive fee schedule, including hourly rates, project fees, and commission structures
3. Schedule 3 - Key Personnel: List of key agency team members assigned to the client's account
4. Schedule 4 - Service Level Agreement: Specific performance standards and response times
5. Schedule 5 - Brand Guidelines: Client's branding requirements and guidelines
6. Schedule 6 - Approval Workflow: Detailed workflow for creative approval processes
7. Appendix A - Media Planning Template: Standard template for media plans and schedules
8. Appendix B - Reporting Templates: Templates for regular performance and campaign reporting
Authors
Agency Fee
Agency Personnel
Approval
Brand Guidelines
Campaign
Client Materials
Commission
Confidential Information
Creative Brief
Deliverables
Digital Advertising
Effective Date
Force Majeure Event
Intellectual Property Rights
Key Performance Indicators
Media Buy
Media Plan
Media Outlets
Payment Terms
Production Costs
Project
Related Companies
Services
Specifications
Sub-contractors
Term
Territory
Third Party Materials
Working Day
Services
Agency Obligations
Client Obligations
Approvals
Intellectual Property
Media Planning and Buying
Digital Services
Fees and Payment
Performance Metrics
Confidentiality
Data Protection
Warranties
Indemnification
Limitation of Liability
Term and Termination
Force Majeure
Non-solicitation
Non-compete
Dispute Resolution
Assignment
Subcontracting
Notices
Governing Law
Brand Protection
Compliance with Laws
Record Keeping
Audit Rights
Insurance
Amendment
Entire Agreement
Severability
Third Party Rights
Waiver
Relationship of Parties
Retail
Consumer Goods
Technology
Financial Services
Healthcare
Entertainment
Hospitality
Automotive
Real Estate
Education
Professional Services
Telecommunications
Food and Beverage
Non-profit Organizations
Sports and Recreation
Legal
Marketing
Procurement
Brand Management
Communications
Digital Marketing
Business Development
Finance
Compliance
Creative Services
Media Planning
Account Management
Chief Marketing Officer
Marketing Director
Brand Manager
Advertising Manager
Media Director
Creative Director
Account Executive
Legal Counsel
Procurement Manager
Marketing Manager
Communications Director
Digital Marketing Manager
Business Development Manager
Contract Manager
Agency Relations Manager
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