Short Form Sponsorship Agreement Template for Netherlands

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Key Requirements PROMPT example:

Short Form Sponsorship Agreement

"Need a Short Form Sponsorship Agreement for our tech company sponsoring a local music festival in Amsterdam, with exclusive technology partner rights and a sponsorship period from March to September 2025."

Document background
The Short Form Sponsorship Agreement under Dutch law is designed for situations where parties need a straightforward but comprehensive framework for sponsorship arrangements. This document is particularly useful for businesses and organizations seeking to establish clear sponsorship relationships without the complexity of a full-length agreement. It incorporates key provisions required under Dutch law, including compliance with the Dutch Civil Code (Burgerlijk Wetboek) and relevant advertising regulations. The agreement is typically used for mid-sized sponsorship deals, event sponsorships, or ongoing promotional relationships where the arrangement is relatively straightforward and the parties prefer a concise document that still covers all essential elements of the sponsorship relationship.
Suggested Sections

1. Parties: Identification of the sponsor and sponsee, including full legal names and registered addresses

2. Background: Brief context of the sponsorship arrangement and the parties' intentions

3. Definitions: Key terms used throughout the agreement

4. Sponsorship Rights: Core rights granted to the sponsor, including branding, marketing, and promotional rights

5. Sponsorship Fees: Payment terms, amounts, and schedule of sponsorship fees

6. Term and Termination: Duration of the agreement and circumstances for termination

7. Obligations of the Parties: Key responsibilities of both sponsor and sponsee

8. Intellectual Property: Usage rights and restrictions regarding logos, trademarks, and other IP

9. Confidentiality: Protection of confidential information exchanged during the sponsorship

10. Governing Law and Jurisdiction: Confirmation of Dutch law application and jurisdiction

Optional Sections

1. Force Majeure: Include when there's a need to address unforeseen circumstances preventing performance

2. Exclusivity: Include when the sponsor requires category exclusivity or other exclusive rights

3. Moral Clause: Include when reputation management is particularly important to either party

4. Insurance: Include when specific insurance coverage is required for the sponsored activities

5. Data Protection: Include when the sponsorship involves collection or processing of personal data

6. Anti-Corruption: Include for high-value sponsorships or when dealing with public entities

7. Social Media Rights: Include when social media promotion is a significant component of the sponsorship

Suggested Schedules

1. Schedule 1 - Sponsorship Benefits: Detailed list of all sponsorship rights and benefits

2. Schedule 2 - Brand Guidelines: Sponsor's logo specifications and usage requirements

3. Schedule 3 - Payment Schedule: Detailed breakdown of payment amounts and dates

4. Appendix A - Approved Marketing Materials: Templates or examples of approved promotional materials

5. Appendix B - Key Performance Indicators: Metrics for measuring sponsorship success, if applicable

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant Industries

Sports & Recreation

Entertainment & Media

Arts & Culture

Education

Non-Profit

Professional Services

Technology

Consumer Goods

Financial Services

Healthcare

Retail

Hospitality & Events

Relevant Teams

Legal

Marketing

Commercial

Business Development

Brand Management

Corporate Communications

Events

Partnerships

Sponsorship

Public Relations

Relevant Roles

Marketing Director

Legal Counsel

Commercial Manager

Brand Manager

Sponsorship Coordinator

Business Development Manager

Events Manager

Partnership Manager

Sports Marketing Manager

Corporate Communications Manager

Chief Marketing Officer

Contracts Manager

Community Relations Manager

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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