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Short Form Sponsorship Agreement
"Need a Short Form Sponsorship Agreement for our tech company sponsoring a local music festival in Amsterdam, with exclusive technology partner rights and a sponsorship period from March to September 2025."
1. Parties: Identification of the sponsor and sponsee, including full legal names and registered addresses
2. Background: Brief context of the sponsorship arrangement and the parties' intentions
3. Definitions: Key terms used throughout the agreement
4. Sponsorship Rights: Core rights granted to the sponsor, including branding, marketing, and promotional rights
5. Sponsorship Fees: Payment terms, amounts, and schedule of sponsorship fees
6. Term and Termination: Duration of the agreement and circumstances for termination
7. Obligations of the Parties: Key responsibilities of both sponsor and sponsee
8. Intellectual Property: Usage rights and restrictions regarding logos, trademarks, and other IP
9. Confidentiality: Protection of confidential information exchanged during the sponsorship
10. Governing Law and Jurisdiction: Confirmation of Dutch law application and jurisdiction
1. Force Majeure: Include when there's a need to address unforeseen circumstances preventing performance
2. Exclusivity: Include when the sponsor requires category exclusivity or other exclusive rights
3. Moral Clause: Include when reputation management is particularly important to either party
4. Insurance: Include when specific insurance coverage is required for the sponsored activities
5. Data Protection: Include when the sponsorship involves collection or processing of personal data
6. Anti-Corruption: Include for high-value sponsorships or when dealing with public entities
7. Social Media Rights: Include when social media promotion is a significant component of the sponsorship
1. Schedule 1 - Sponsorship Benefits: Detailed list of all sponsorship rights and benefits
2. Schedule 2 - Brand Guidelines: Sponsor's logo specifications and usage requirements
3. Schedule 3 - Payment Schedule: Detailed breakdown of payment amounts and dates
4. Appendix A - Approved Marketing Materials: Templates or examples of approved promotional materials
5. Appendix B - Key Performance Indicators: Metrics for measuring sponsorship success, if applicable
Authors
Confidential Information
Effective Date
Force Majeure Event
Intellectual Property Rights
Logo
Marketing Materials
Sponsorship Benefits
Sponsorship Fee
Sponsorship Period
Sponsored Event
Sponsor's Marks
Sponsee's Marks
Territory
Term
Brand Guidelines
Business Day
Commencement Date
Sponsorship Rights
Termination Date
Grant of Rights
Payment Terms
Term and Duration
Termination
Intellectual Property
Confidentiality
Brand Usage
Exclusivity
Representations and Warranties
Liability and Indemnification
Force Majeure
Reporting and Evaluation
Publicity and Announcements
Anti-Corruption
Data Protection
Governing Law
Dispute Resolution
Assignment
Entire Agreement
Notices
Amendments
Severability
Third Party Rights
Sports & Recreation
Entertainment & Media
Arts & Culture
Education
Non-Profit
Professional Services
Technology
Consumer Goods
Financial Services
Healthcare
Retail
Hospitality & Events
Legal
Marketing
Commercial
Business Development
Brand Management
Corporate Communications
Events
Partnerships
Sponsorship
Public Relations
Marketing Director
Legal Counsel
Commercial Manager
Brand Manager
Sponsorship Coordinator
Business Development Manager
Events Manager
Partnership Manager
Sports Marketing Manager
Corporate Communications Manager
Chief Marketing Officer
Contracts Manager
Community Relations Manager
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