Document background
The Dealer Sales Contract is a crucial commercial agreement used when a manufacturer or supplier wishes to establish a formal distribution relationship with a dealer in the Netherlands. This document is essential for businesses looking to expand their distribution network while maintaining control over how their products are sold and represented in the market. The agreement, governed by Dutch law and EU regulations, typically includes detailed provisions on territorial rights, performance expectations, pricing structures, and brand protection measures. It's particularly important for international companies entering the Dutch market or Dutch companies expanding their dealer networks, as it needs to comply with both local commercial law and EU competition regulations. The contract provides a comprehensive framework for managing the ongoing relationship between supplier and dealer, including clear guidelines on operations, support, and termination procedures.
