Likeness Agreement Template for India

Create a bespoke document in minutes, or upload and review your own.

4.6 / 5

4.8 / 5

Let's create your Likeness Agreement

1. Select your governing law and document type:

2. Enter your key requirements:

3. Create your document to edit, review or download

Get your first 2 documents free

Your data doesn't train Genie's AI

You keep IP ownership of your information

Key Requirements PROMPT example:

Likeness Agreement

"I need a Likeness Agreement for a social media influencer who will be promoting our beauty products across Instagram and TikTok for 12 months starting January 2025, with exclusive rights in the Indian market and approval rights for all content before posting."

Document background

The Likeness Agreement serves as a crucial legal instrument in India's growing media and advertising landscape, where the commercial use of personal attributes has become increasingly valuable and complex. This document is essential when an individual's likeness, image, voice, or other personal attributes are to be used for commercial purposes, such as advertising campaigns, promotional materials, or digital content. The agreement, governed by Indian law, ensures compliance with the Indian Contract Act, 1872, copyright laws, and privacy regulations while protecting both the rights holder's interests and the licensee's commercial objectives. It's particularly relevant given India's evolving digital economy and the rising importance of personality rights protection in commercial contexts.

Suggested Sections

1. Parties: Identification of the rights holder (person whose likeness is being licensed) and the licensee

2. Background: Context of the agreement and brief description of the intended use of the likeness

3. Definitions: Key terms including 'Likeness', 'Territory', 'Term', 'Licensed Materials', and 'Permitted Uses'

4. Grant of Rights: Specific rights being granted regarding the use of likeness, including scope and limitations

5. Term and Territory: Duration of the agreement and geographical areas where the likeness can be used

6. Compensation: Payment terms, royalties, and any other financial considerations

7. Approval Rights: Process for approving specific uses of the likeness before publication/distribution

8. Ownership and Intellectual Property: Confirmation of ownership rights and intellectual property provisions

9. Representations and Warranties: Standard warranties from both parties regarding authority to enter agreement and ownership of rights

10. Indemnification: Mutual or one-way indemnification provisions for claims arising from use of likeness

11. Termination: Conditions for termination and consequences of agreement ending

12. General Provisions: Standard boilerplate clauses including notices, governing law, and dispute resolution

Optional Sections

1. Digital Rights: Specific provisions for online and social media usage of likeness

2. Moral Rights: Specific provisions regarding moral rights protection, particularly relevant for artistic works

3. International Usage: Additional terms for international exploitation of likeness

4. Publicity and Promotion: Specific terms regarding how the likeness can be used in promotional materials

5. Exclusivity: Terms making the agreement exclusive in certain contexts or territories

6. Right of First Refusal: Option for licensee to match third-party offers for similar usage

7. Privacy Protection: Additional privacy safeguards beyond standard provisions

8. Social Media Guidelines: Specific rules and restrictions for social media usage

Suggested Schedules

1. Schedule A - Licensed Materials: Detailed list and descriptions of specific photographs, recordings, or other materials covered by the agreement

2. Schedule B - Permitted Uses: Comprehensive list of approved uses and any specific restrictions or requirements

3. Schedule C - Compensation Schedule: Detailed breakdown of payment terms, royalty rates, and payment schedules

4. Schedule D - Approval Process: Detailed procedures and timelines for obtaining approval for usage

5. Schedule E - Technical Specifications: Technical requirements for how the likeness may be reproduced or displayed

6. Appendix 1 - Sample Approval Form: Template for seeking approval for specific uses of the likeness

7. Appendix 2 - Usage Guidelines: Detailed guidelines for how the likeness may and may not be used

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co

Relevant legal definitions

Clauses

Relevant Industries

Entertainment

Advertising

Media

Digital Marketing

Publishing

Retail

Fashion

Sports

Gaming

E-commerce

Education

Corporate Communications

Relevant Teams

Legal

Marketing

Brand Management

Creative Services

Digital Marketing

Public Relations

Content Creation

Talent Management

Commercial Operations

Rights Management

Compliance

Business Development

Relevant Roles

Legal Counsel

Brand Manager

Marketing Director

Talent Manager

Commercial Director

Content Manager

Digital Marketing Manager

Creative Director

Public Relations Manager

Advertising Executive

Business Development Manager

Rights Management Specialist

Compliance Officer

Entertainment Lawyer

Model

Actor

Athlete

Celebrity

Influencer

Find the exact document you need

Mutual Release Agreement (Real Estate)

An Indian law-governed agreement enabling mutual release of claims and obligations between parties in real estate transactions.

How a Sales & Marketing Lead uses Genie AI to reduce contract drafting time by 95%

Let's create your Likeness Agreement

Authors

Alex Denne

Find the exact document you need

Mutual Release Agreement (Real Estate)

Covenant Not To Sue Form

Unconditional Release From Listing Agreement

Release Of Memorandum Of Contract

Release Of Liability Contract

Release Of Covenant

Release Of Contract Form (Real Estate)

Personal Trainer Release Of Liability Form

Mutual Release Agreement Landlord Tenant

Release And Covenant Not To Sue

Co Performer Release Agreement

Use Of Likeness Agreement

Likeness Agreement

Video Release Agreement

Release Of Liability Waiver Form

Mutual Release Agreement Of Purchase And Sale

Waiver Of Rights Agreement

Waiver Of Claims Agreement

Resignation Agreement And General Release

Release Of Guaranty Form

Contract And Release

Insurance Hold Harmless Agreement

Debt Waiver Agreement

Agreement Not To Sue

Release And Settlement Of Claim

Release Of Security Agreement

Release Of Claim And Subrogation Receipt

Confidential Separation Agreement And General Release

Release And Waiver Of Liability Form

Release And Hold Harmless Agreement

Release Of Guarantee Agreement

Lease Contract Termination Letter

General Release For Employment Termination

Equipment Rental Release Form

Mutual General Release Form

Layoff Release Agreement

Land Contract Release Form

General Release Waiver

Hold Harmless Vehicle Release

Release And Confidentiality Agreement

Severance Pay Release Of Claims

Submission Release Agreement

Release Of Listing Agreement

Employee Settlement And Release Agreement

Partnership Release Agreement

Medical Hold Harmless Agreement

Termination Of Agency Agreement And Release Form

Release Hold Harmless And Indemnity Agreement

Release And Trust Agreement

Mutual Release Of Purchase Agreement

Non Compete Release Letter

Car Accident Property Damage Release Form

Auto Accident Settlement And Release Agreement

Severance Agreement And General Release

Receipt Release And Refunding Agreement

Material Release Agreement

Hold Harmless Release Form

Equipment Release Agreement

Employee Termination Agreement And Mutual Release

Consent And Release Agreement

Settlement Waiver And Release Agreement

Release Of Non Compete Agreement

Release Of Liability Settlement Agreement

Release Of Earnest Money Form

Loan Cancellation And Release Agreement

Full And Final Release Agreement

Trustee Release And Indemnification Agreement

Roommate Release Form

Private Property Agreement And Waiver

Payment And Release Agreement

Event Waiver Of Liability

Confidential Settlement Agreement And General Release

Release And Waiver Of Claims Agreement

Termination Of Agency Agreement Letter

Mutual Release And Non Disparagement Agreement