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Principal And Agency Agreement
1. Parties: Identification of the Principal and Agent, including full legal names, registration numbers, and registered addresses
2. Background: Context of the agreement, brief description of the Principal's business and the purpose of appointing the Agent
3. Definitions: Definitions of key terms used throughout the agreement
4. Appointment and Territory: Formal appointment of the Agent and definition of the geographical territory covered
5. Agent's Rights and Obligations: Detailed description of the Agent's responsibilities, including promotion, customer relations, and reporting requirements
6. Principal's Rights and Obligations: Principal's commitments, including provision of information, materials, and support to the Agent
7. Commission Structure: Detailed terms of commission calculation, payment timing, and conditions for commission eligibility
8. Intellectual Property Rights: Rules regarding the use of Principal's trademarks, logos, and other IP during the agency
9. Confidentiality: Obligations regarding confidential information protection
10. Duration and Termination: Term of agreement, notice periods, and grounds for termination
11. Post-Termination: Obligations and rights after termination, including commission on pending transactions and return of materials
12. Governing Law and Jurisdiction: Specification of Danish law as governing law and jurisdiction for disputes
1. Minimum Performance Requirements: Used when the Principal wants to set specific sales targets or performance metrics
2. Sub-Agents: Include when the Agent may be permitted to appoint sub-agents
3. Non-Compete Clause: Used when restricting Agent's ability to represent competing products/services
4. Data Protection: Required when the Agent will process personal data under GDPR
5. Insurance Requirements: Include when specific insurance coverage is required from the Agent
6. Marketing and Advertising: Used when specific marketing obligations or restrictions apply
7. Training Requirements: Include when the Agent must undergo specific training programs
8. Stock Holding: Required if the Agent will maintain inventory or samples
1. Products/Services Schedule: Detailed list of products or services the Agent is authorized to promote
2. Commission Rates Schedule: Detailed breakdown of commission rates for different products/services or customer categories
3. Territory Map: Detailed map or description of the geographical territory
4. Reporting Templates: Standard forms for regular activity and sales reporting
5. Marketing Guidelines: Principal's branding and marketing requirements
6. Customer List: List of existing customers or excluded accounts if applicable
7. KPI Metrics: Detailed performance indicators and measurement criteria
8. Operating Procedures: Detailed procedures for order processing, customer service, and other operational matters
Authors
Agent
Principal
Territory
Products
Services
Commission
Net Sales Price
Customers
Intellectual Property Rights
Confidential Information
Trade Secrets
Business Day
Commencement Date
Contract Year
Force Majeure
Good Industry Practice
Orders
Performance Targets
Quarter
Reports
Sales Forecast
Term
Termination Date
Working Hours
Applicable Laws
Marketing Materials
Competitive Products
Customer Data
Group Company
Indemnity
Net Profits
Personal Data
Purchase Order
Sub-Agent
Technical Information
Trademarks
Territory
Authority
Duties and Obligations
Commission
Payment Terms
Performance Requirements
Reporting
Intellectual Property
Confidentiality
Non-Competition
Non-Solicitation
Data Protection
Compliance
Record Keeping
Training
Marketing
Warranties
Liability
Indemnification
Insurance
Force Majeure
Term
Termination
Post-Termination
Assignment
Notices
Entire Agreement
Severability
Waiver
Amendment
Third Party Rights
Governing Law
Dispute Resolution
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