Corporate Sponsorship Agreement Template for Germany

The Corporate Sponsorship Agreement is a crucial document used in German business practice to formalize sponsorship relationships between commercial entities and sponsored parties. It serves as the primary legal framework for defining the scope, terms, and conditions of sponsorship arrangements, ensuring compliance with German civil law (BGB), competition law, and relevant regulatory requirements. This document becomes necessary when companies seek to establish formal sponsorship relationships, whether for events, sports teams, cultural institutions, or other entities. The agreement typically includes detailed provisions on financial terms, brand usage rights, exclusivity arrangements, and performance obligations, while incorporating specific German legal requirements regarding contract formation, intellectual property rights, and commercial practices. The document's structure and content are designed to protect both parties' interests while ensuring enforceability under German jurisdiction.

1. Parties: Identification of the sponsor and sponsored entity with full legal names and addresses

2. Background: Context of the sponsorship arrangement and brief description of each party's business

3. Definitions: Definitions of key terms used throughout the agreement

4. Sponsorship Rights and Benefits: Detailed description of the sponsorship package and benefits provided to the sponsor

5. Sponsorship Fees and Payment Terms: Financial terms including payment amounts, schedule, and method

6. Term and Duration: Period of the sponsorship agreement including start and end dates

7. Obligations of the Sponsored Party: Detailed responsibilities and commitments of the sponsored entity

8. Obligations of the Sponsor: Specific duties and commitments of the sponsor beyond financial contribution

9. Intellectual Property Rights: Terms governing the use of logos, trademarks, and other IP

10. Approval and Quality Control: Process for approving sponsorship materials and maintaining quality standards

11. Confidentiality: Protection of confidential information exchanged during the relationship

12. Termination: Circumstances and process for ending the agreement

13. Force Majeure: Provisions for unforeseen circumstances preventing performance

14. Governing Law and Jurisdiction: Specification of German law application and jurisdiction

15. General Provisions: Standard boilerplate clauses including severability, entire agreement, and amendments