Influencer Agency Contract Template for Canada

The Influencer Agency Contract is essential for formalizing the professional relationship between marketing agencies and social media influencers in Canada. This document becomes necessary when an agency takes on the role of representing and managing an influencer's brand partnerships, content creation, and commercial opportunities. It encompasses crucial elements such as commission structures, content approval processes, and compliance with Canadian advertising regulations, including the Competition Act and Ad Standards Canada guidelines. The contract addresses modern digital marketing challenges while providing clear guidelines for both parties' obligations, intellectual property rights, and dispute resolution mechanisms. It's particularly relevant given the growing influencer marketing industry in Canada and the need for professional management of influencer-brand relationships.

1. Parties: Identification of the Agency and the Influencer, including full legal names and contact details

2. Background: Context of the agreement and brief description of the parties' business activities

3. Definitions: Key terms used throughout the agreement, including 'Content', 'Platform', 'Campaign', 'Deliverables'

4. Scope of Services: Detailed description of influencer representation services provided by the agency

5. Agency Rights and Obligations: Agency's responsibilities in representing the influencer and managing brand relationships

6. Influencer Obligations: Influencer's commitments, including content creation, posting requirements, and brand guidelines compliance

7. Approval Process: Procedures for content review and approval before publication

8. Compensation and Payment Terms: Agency commission structure, payment schedules, and revenue sharing arrangements

9. Intellectual Property Rights: Ownership and licensing of content, including usage rights and restrictions

10. Compliance and Disclosures: Requirements for advertising disclosure and regulatory compliance

11. Representations and Warranties: Parties' assurances regarding authority, non-infringement, and compliance

12. Confidentiality: Protection of sensitive information shared between parties

13. Term and Termination: Duration of agreement and circumstances for termination

14. General Provisions: Standard legal clauses including governing law, notices, and amendment procedures